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This May, L2's Generation Next Forum dissects the characteristics, influence, and brand affinities of tomorrow's affluent consumers. The largest gathering of prestige marketers in North America, L2 forums combine education and entertainment to inspire and enlighten.
• HIGH-VELOCITY PRESENTATIONS (TED format) by thought leaders from industry, academia,
and Gen Y
• GROUNDBREAKING RESEARCH on Gen Y values, spending power, and media consumption
• PERFORMANCES by Gen Y emerging artists
• EDGE-OF-THE NETWORK product demonstrations
• NETWORKING with 500+ senior executives from prestige, media, and technology firms demo
|SCOTT GALLOWAY: The Next "Greatest" Generation
Results of the L2 Gen Y Prestige Ranking
|MATTHEW BISHOP: The World Gen Y Will Inherit|
|LAURA McEWEN: The Dynamics of Influence
|JEANNIEY MULLEN: DEMO—Zinio Tablet
|JARED COHEN: How Gen Y & Technology Are Changing the Course of History|
|KRYSTAL BALL: How Gen Y Will Govern|
|TONY HAILE: DEMO—Chartbeat
|JEFF DENBY: Change Starts With Your Underwear|
|DR. JAY PARKINSON: Health, Happiness, & Gen Y|
|ERIN SCHRODE: The Green Generation|
|TERRI WALTER: DEMO—Microsoft Kin Phone
|TAVI GEVINSON: The Unpredictability of Gen Y|
|CINDY GALLOP: Make Love Not Porn|
|STERLING LANIER: Five Things Prestige Execs Need to Know About Gen Y|
|GREG SHOVE: Finding Gen Y Online|
|SEBASTIAN JESPERSEN: DEMO—VerticPortals
|ADAM WALDEN: The Evolution of Gaming
|JANE BUCKINGHAM: What Gen Y Wants From Your Brand
|BEN KAUFMAN: Social Product Development & Gen Y|
|ANDREW WAGNER: Mindful Consumption: Gen Y & the New Marketplace|
|MATT BRITTON: How Gen Y Can Evangelize Your Brand
|JUSTIN NASSIRI: DEMO—VideoGenie|
KRYSTAL BALL Congressional Candidate
How Gen Y Will Govern
Krystal Ball is a life long Virginian and small business owner running for Congress in the First District of Virginia.
A high school All-American, Krystal won a full NCAA Division I swimming scholarship to Clemson University. Although Krystal enjoyed her time at Clemson, she transferred to UVA to be closer to her family. After earning her degree in Economics and Foreign Affairs, Krystal worked for CGI, a major Federal government technology contractor, and assisted in New Orleans recovery efforts after Hurricane Katrina.
While at CGI, Krystal took night classes at the University of Virginia and became a CPA and soon after started her own Educational Software Design Firm which has clients in the US and abroad. In addition, she consults for charter schools and educational non-profits. She resides with her husband Jonathan and daughter Ella in Fredericksburg, Virginia, and if elected, Krystal would be the first woman under 30 to ever serve in the United States Congress.
MATTHEW BISHOP New York Bureau Chief, The Economist
The World Gen Y Will Inherit
Matthew Bishop is the US Business Editor and New York Bureau Chief of The Economist,
as well as a prolific writer of nonfiction books. Previously the
magazine’s London-based Business Editor, Bishop now authors several of The Economist's
special report supplements, including most recently “A Bigger World,”
which examines the opportunities and challenges of the rise of emerging
economies and firms, and “The Business of Giving,” which looks at the
industrial revolution taking place in philanthropy.
His new book, The Road from Ruin: How to Renew Capitalism and Put America Back on Top, was published in February 2010. Professor Robert Shiller of Yale calls The Road from Ruin a book that will be remembered as a serious, highly readable piece of writing of the broadest intellectual scope.
Bishop has been honored as a Young Global Leader by the World Economic Forum and is frequently interviewed by major media outlets in the United States.
BRITTON CEO & Founder, Mr Youth
How Gen Y Can Evangelize Your Brand
serves as founder and CEO of New York-based Mr Youth, a social marketing
agency focusing on word-of-mouth, social interactive and experiential
Since its founding in 2002, Mr Youth has worked with some of the world’s leading brands, including Pepsi, Microsoft, HP, and Ford, helping them connect with this rapidly evolving and highly elusive consumer.
Matt, 35, has grown Mr Youth from a one-man startup to an award-winning agency recognized by leading publications. This February, Mr Youth was named one of advertising's 10 most innovative companies in the world by Fast Company. In 2009, Mr. Youth was named the "Social Media Agency Of The Year" by Mashable. PROMO Magazine recently named the agency the fastest growing youth marketing firm in the nation, and Inc. Magazine listed it as one of the fastest growing private businesses in the U.S.
Matt was named in the prestigious 30 Under 30 list by Entrepreneur and has been featured on The Daily Show With Jon Stewart, CNBC’s Power Lunch, USA Today, Brandweek, Event Marketer Magazine, Bloomberg Radio, CNNfn, PROMO Magazine, and NBC.
JANE BUCKINGHAM Founder, Trendera
What Gen Y Wants From Your Brand
Jane Buckingham is one of the world’s foremost experts on Gen X, Y, and the upcoming Z Generations. She authored Teens Speak Out at age 17, and twenty years later, still helps Fortune 500 clients and individuals gain insights and actions around the difficult to understand youth generations.
Buckingham pioneered the trend forecasting field by creating Youth Intelligence, and later went on to create and publish The Cassandra Report, a leading trend forecasting study that has become an industry wide standard for all things “cool.”
Recently, Buckingham launched a new multimedia business in synch with the digital age. Her company, Trendera, utilizes digital platforms to enable a synergistic relationship between digital and traditional research. Trendera has also launched several websites and iPhone apps for consumer use.
JARED COHEN U.S. State Department, Project Lead: 'Text Haiti to 90999'
How Gen Y & Technology Are Changing the Course of History
Jared Cohen is a non-fiction author and member of the Secretary of State's Policy Planning Staff, where he has served since September 2006. Brought in as the youngest member in history, he focuses on counter-terrorism, counter-radicalization, Middle East/South Asia, Youth, Innovation, and Technology.
Cohen has become a specialist in the use of technology to advance American interests throughout the world, particularly in the Middle East and South Asia. He assembled the first ever Alliance of Youth Movements, which was a summit of 21st century movements that relied almost entirely on technology to affect change. In April 2009, he took senior executives from Silicon Valley to Iraq on the first ever US government technology delegation. During June 2009 he intervened to keep the Twitter network online so that supporters of the Iranian opposition candidate Mir-Hossein Mousavi, favored by the U.S., could continue using the network to plan anti-government activities.
JEFF DENBY Chief Creative Officer & Co-Founder, PACT
Change Starts With Your Underwear
Jeff is the co-Founder of PACT and manages all design, product development and branding processes for the company. Jeff began his design career in engineering for well-known San Francisco design consultancies Bridge Design and MOTO Development Group. He then joined Kerr & Co, one of Canada’s foremost design firms, where he managed the design and branding of products from forks to furniture and assisted Asian factories with product manufacturing. Over the years, Jeff has worked closely with Gap Inc., visiting the company’s contract apparel manufacturers around the world to create international development programs for the brand. He has worked on brand and sustainability programs for Jack Daniel’s and eBay.
Jeff graduated with First Class Honors from the University of Waterloo in Canada with a degree in Mechanical Engineering and holds an MBA from the Haas School of Business at the University of California, Berkeley.
CINDY GALLOP Founder & CEO, IfWeRanTheWorld
Make Love Not Porn
Cindy Gallop's background is brandbuilding, marketing and advertising—she started up the U.S. office of ad agency Bartle Bogle Hegarty (BBH) in New York in 1998 and in 2003 was named Advertising Woman of the Year.
She is the founder and CEO of www.IfWeRanTheWorld.com, a radically simple web platform designed to help change the world one microaction at a time, which launched in beta with a demo at TED 2010, and of www.makelovenotporn.com, launched at TED 2009. She acts as board advisor to a number of tech startups and consults, describing her consultancy approach as, "I like to blow shit up. I am the Michael Bay of business."
SCOTT GALLOWAY Founder, L2
The Next 'Greatest' Generation
is the founder of L2, a think tank for prestige brands, and Professor
at the NYU Stern School of Business where he teaches brand strategy and
luxury marketing. Scott is also the founder of Firebrand Partners, an
operational activist firm that has invested over $1 billion in U.S.
consumer and media companies.
In 1997, he founded Red Envelope, the premier Internet-based consumer gift retailer. In 1992, Scott founded Prophet, a brand strategy consultancy that employs over 100 professionals in the United States, Europe and Asia. Scott was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under age 40 “whose accomplishments have had impact on a global level.” Scott serves on the board of directors of Eddie Bauer, The New York Times Company, eco-America, and Berkeley’s Haas School of Business.
TAVI GEVINSON Founder & Blogger, TheStyleRookie.com
The Unpredictability of Gen Y
TONY HAILE General Manager at Chartbeat and Twitterfeed at Betaworks
SEBASTIAN JESPERSEN Founder & CEO, VerticPortals
The Digital Foundation for Gen Y
BEN KAUFMAN Entreprenuer-in-Chief, Quirky.com
Social Product Development & Gen Y
Ben Kaufman is the entrepreneur-in-chief of Quirky, a social product development company that launches one new community-developed consumer product each week. Part platform, part process, Quirky is rapidly changing the way people think about product development by utilizing a unique approach to harnessing the power of ideas.
At age 23, Kaufman has become a poster-boy for aspiring inventors and entrepreneurs. At 18 he launched mophie, an iPod accessories company. Soon after, Kaufman began brainstorming ways to engage his customers in the product design and development process. He spent two years extensively researching, building, and testing technology platforms, and in June 2009, Quirky was born. Enabling a fluid conversation between a global community of influencers and an expert product design team, Quirky brings product concepts to life at a scale that was once unthinkable.
STERLING LANIER President, Chatter
Five Things Prestige Execs Need to Know About Gen Y
As the founding principal of market research consultancy Chatter,
Sterling has worked with many of the biggest brands in business,
including Sony, Charles Schwab, Yahoo!, Activision, Discovery Channel,
Electronic Arts, Johnson & Johnson, Disney, Logitech and MTV. His areas of brand and research expertise include new product and brand development, brand positioning and implementation strategy, consumer motivation audits, customer experience design and communication strategy. Under his guidance, Chatter has become one of the leading voices in consumer-driven branding.
Prior to founding Chatter, Sterling was a senior consultant at Prophet Brand Strategy, where he helped lead global strategy engagements for such companies as Audi, UBS, Wells Fargo and BMC Software. Before joining Prophet, he was the Director of Brand Development at Tattoo Marketing, where he formulated domestic and international marketing strategies and tactics for clients such as Gap, Monsanto, Sears and Purina.
LAURA McEWEN Publisher, TeenVogue
The Dynamics of Influence
Laura McEwen, Vice President and Publisher, joined TeenVogue in February 2008. Previously, she served as Associate Publisher and Advertising Director of Vogue.
In her pre-Condé Nast career, Ms. McEwen was Vice President, Publishing Director of Reader’s Digest where she oversaw a division of 100 employees and served as a key member of the team that launched Everyday with Rachael Ray. Before moving to Reader’s Digest, she ran the advertising sales and marketing for YM Magazine and YM.com.In her career, Ms. McEwen also directed the advertising, sales and marketing of New Woman, and was also Vice President, Associate Publisher for Harper’s Bazaar.
Ms. McEwen is an active member of Cosmetic Executive Women, Fashion Group International, and was previously a member of New York Women in Communications and the Ad Council.
JEANNIEY MULLEN EVP & Chief Marketing Officer, Zinio
Zinio Tablet Demo
Jeanniey Mullen is the chief marketing officer for Zinio and its sister company, the exclusively digital magazine, VIVmag. Jeanniey is recognized as a pioneer and visionary in the digital marketing and advertising space, with an expertise in e-mail marketing.
Prior to Zinio, Jeanniey was the senior partner and global executive director of the e-mail marketing and digital dialogue practice at OgilvyOne Worldwide. She worked with clients such as IBM, American Express and Yahoo. In the mid-2000s, Jeanniey founded the Email Experience Council, the world's largest e-mail marketing trade organization. She currently serves as the executive director of the EEC, which is now owned by the Direct Marketing Association. Before that, Jeanniey ran her own advertising agency. And, in the late 1990s, Jeanniey created the global e-mail marketing division inside an advertising agency at Grey Direct.
Jeanniey is a frequent speaker on a variety of topics including e-mail and digital marketing, brand development and publishing. She is also a published author with two books in her portfolio, including "Email Marketing: An Hour A Day." She sits on the advisory boards of a number of innovative organizations, including the Social Media Advertising Consortium and the Online Marketing Summit.
JUSTIN NASSIRI Founder, VideoGenie
DR. JAY PARKINSON Co-Founder, The Future Well
Health, Happiness, & Gen Y
Dr. Jay Parkinson is a Brooklyn based pediatrician and preventive-medicine specialist turned health care designer. His company, Hello Health, enables doctors and patients to connect both in their office and online via email, IM, and video chat. Part secure social network and part electronic medical record, this revolutionary approach to healthcare has secured Parkinson a spot on Fast Company’s list of The Top Ten Most Creative People in Health Care.
Since his success with Hello Health, Parkinson has started a design firm called The Future Well, that focuses on the design of innovative products and services that create health and happiness.
ERIN SCHRODE Founder, Teens Turning Green
The Green Generation
Erin Schrode is a young ecoRenaissance woman who is the spokeswoman and founding member of the national Teens Turning Green campaign. When she’s not traveling to spread the green word, she is hosting events, shows, conferences, summits, and videos to educate the public about environmentally and socially responsible choices for individuals, schools, and communities.
Schrode has testified as a lead witness before the California congress, recently helped to launch lines of green skin and body care, the Teens Turning Green Collection with Whole Foods Market nationwide, and has collaborated with designers on eco-conscious clothing. In 2008, while studying acting in New York City, she made her debut on film and on the runway in Mercedes-Benz Fashion Week.
As the face of the new green generation, Schrode hopes to inspire her peers to take action and make the world a more sustainable and just place for future generations.
GREG SHOVE CEO, Halogen Network
Finding Gen Y Online
Shove is the Founder and CEO of Halogen Network, a distributed media
company that powers digital engagement for prestige brands and reaches
more than 30 million affluent readers each month. The alliance of over
75 mid-tail publishers including The Business Insider, The Daily Beast,
Snooth.com, and Food52.com is the largest aggregate network of affluent
Halogen also designs and implements digital ‘brand applications,’ such as fashiontweek.com, for agencies and their clients. Previously, he was also the co-founder of 2Market, a Silicon Valley start-up that pioneered the development of interactive shopping, and was acquired by American Online in 1995.
ADAM WALDEN General Manager, Noise Marketing
The Evolution of Gaming
After a ten-year stint in New York as the President of the arts and entertainment organization Gen Art, Adam was lured to San Francisco in 2007 to run consumer and college marketing for Al Gore's Current TV.
He currently oversees West Coast operations and strategy for Noise, a full-service “business invention” company that creatively helps brands like Coca Cola, Six Flags, Chase, and Panasonic develop strategies, products, and platforms that authentically engage young adults. As social and casual gaming trends have piqued over the past few years, Noise has developed a successful practice defining strategies, designing, and producing games and interactive experiences.
TERRI WALTER Chief Digital Marketing Storyteller, Microsoft
Microsoft KIN Smart Phone Demo
Terri serves as Microsoft's Chief Digital Marketing Storyteller, and she currently drives CMO outreach and evangelism for integrated digital marketing solutions within Microsoft's Consumer and Online Division. While at Razorfish, Terri most recently served as vice president of emerging media, and led a national team that strategizes in mobile, interactive television, social media, gaming, and digital signage across Razorfish's client base.
She was also the executive editor of Razorfish's Digital Outlook Report 2009 (which has been called a "must read for executives in digital marketing"), was co-author of Digital Mom, for which she was awarded a Stevie Award for Women in Business, and was chair for both the ARF Digital Media Council and the 4 AAAA's Mobile committee. Prior to Razorfish, Terri was VP of Marketing at DoubleClick (Google), where she led corporate marketing and research.
ANDREW WAGNER Editor in Chief, ReadyMade
Mindful Consumption: Gen Y & the New Marketplace
Andrew is the Editor-in-Chief of ReadyMade magazine. Prior to coming to ReadyMade he was the Editor-in-Chief of American Craft magazine. Wagner was also the Executive Editor and Founding managing Editor of Dwell magazine, where he helped push the boundaries of architecture and design journalism, garnering the publication the American Society of Magazine Editors (ASME) General Excellence Award in 2005.
In 1997, Wagner founded LIMN, the unorthodox design and arts magazine published by the equally unorthodox furniture and design company of the same name, and served as its Editor-in-Chief until 2000. Wagner was also the Founding Editor of Dodge City Journal, a magazine dedicated to documenting life in America’s under-explored cities.
In addition to his work at ReadyMade, Wagner is a Consulting Editor at Places magazine and has been a guest lecturer at University of California Berkeley, Southern California Institute of Architecture, California College of the Arts, and Columbia University. His writing has been published in, amongst others, Azure, Blueprint, Breathe, Loud Paper, Vanity Fair, The San Francisco Chronicle, and Travel and Leisure.
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